full time · Remote

MEDIA BUYER

JP0000015M

Position Overview

We are looking for a results-driven Media Buyer with strong expertise in paid search (primarily Google Ads) and paid social media platforms, including Meta (Facebook & Instagram), TikTok, Snapchat, and LinkedIn. This role is ideal for someone who is both analytical and creative, with hands-on experience managing and scaling paid media campaigns for lifestyle, wellness, sports, fitness, health, and e-commerce brands. You will be responsible for planning, launching, optimizing, and scaling performance-driven campaigns while ensuring accurate tracking, strong creative direction, and clear reporting.

Key Responsibilities

· Plan, launch, and manage paid advertising campaigns across:

o Google Ads (Search, Display, Performance Max, YouTube)

o Meta (Facebook & Instagram)

o TikTok, Snapchat, and LinkedIn

· Set up and maintain accurate tracking using tools such as Google Tag Manager, Google Analytics, pixels, and conversion APIs

· Write clear and actionable creative briefs for designers and copywriters based on performance data and audience insights

· Continuously optimize campaigns to improve ROAS, CPA, CTR, and overall performance

· Conduct audience research, keyword research, and competitor analysis

· Monitor budgets, pacing, and daily performance to ensure efficient spend

· Analyze campaign data and provide regular performance reports with insights and recommendations

· Test new creatives, audiences, formats, and bidding strategies to drive growth

· Stay up to date with platform updates, best practices, and industry trends

Must Have Skills

· Proven experience as a Media Buyer managing both paid search and paid social campaigns

· Strong expertise in Google Ads, with hands-on experience optimizing search campaigns

· Experience running ads on Meta, TikTok, Snapchat, and LinkedIn

· Solid understanding of tracking, attribution, and analytics

· Strong analytical skills with the ability to interpret data and turn insights into action

· Experience working with lifestyle, wellness, sports, fitness, health, or e-commerce brands

· Ability to write clear creative briefs and collaborate with creative teams

· Detail-oriented, organized, and performance-focused

· Able to work independently in a remote setup and align with UAE working hours

Preferred Skills

· Experience scaling e-commerce campaigns

· Familiarity with CRO and landing page optimization

· Experience managing multiple ad accounts or brands simultaneously

Skills & Technologies

Google Ads (Search, Display, Performance Max, YouTube)Meta Ads (Facebook & Instagram)TikTok AdsSnapchat AdsLinkedIn AdsCross-platform campaign managementCampaign planning, launching, and scalingROAS, CPA, CTR optimizationBudget management & spend efficiencyA/B testing (creatives, audiences, formats, bidding strategies)Performance-driven campaign strategyGoogle AnalyticsGoogle Tag ManagerConversion tracking (pixels, Conversion APIs)Attribution modelingData analysis & reportingPerformance reporting with actionable insightsAudience researchKeyword researchCompetitor analysisMarket trend analysisGrowth strategy developmenCreative brief writingUnderstanding of ad creatives (copy + design)Collaboration with designers & copywritersCreative performance analysisE-commerce campaign scalingConversion Rate Optimization (CRO)Landing page optimization

Work From Home Requirements

Stable internet connection (minimum 20 Mbps) with a backup connection
Laptop/PC with an updated OS (Core i5 or higher) and a backup device
Headset with a clear microphone
Noise-free work environment during work hours
Willingness to use time-tracking software for productivity
Not currently employed full-time elsewhere

Job Details

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